Welcome Barb Caswell - Elite Agri Solutions
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Welcome Barb Caswell

Jon Jon|Apr 26, 2024

The agri-food industry continues to explore new horizons, with precision technologies, advanced scientific applications and a renewed focus on land stewardship.  To meet many of the demands that can arise from that expansion, Elite Agri Solutions announces the addition of Barb Caswell as its new Account Manager, helping to enhance its multi-provincial support capacity.

Diversity in today’s agri-food sector is fundamental to meeting the widening scope of expectations from producers and the industry for everything from food to processing ingredients. With her varied background in livestock, poultry and soil management, Barb brings a wealth of understanding to complement the rest of the team at Elite Agri Solutions.

“I’ve managed to diversify my skills across different sectors within the industry, and the opportunity with Elite Agri Solutions gives me the chance to bring those elements together,” said Caswell. “It’s a one-of-a-kind business model yet one with tremendous room for growth and service to farm customers.”

After graduating from the University of Guelph with a Master’s in Animal Health, she worked with the Turkey Farmers of Canada (TFC) as the On-Farm Programs Assistant. From there, Barb moved to the Canadian Sheep Federation (CSF) where she served as National On-Farm Programs Co-ordinator. She then spent seven years with Ontario Soil and Crop Improvement Association (OSCIA) as Director of Operations, overseeing the start of modernization of Ontario’s Environmental Farm Plan (EFP). She also helped with implementing the Canadian Agriculture Partnership (CAP).

“To have someone with Barb’s resume, especially with such a unique blend of on-farm programs in livestock and poultry, is an incredible advantage, ” said Jonathan Giret, president of Elite Agri Solutions. “Her time spent an organization like OSCIA makes us more sensitive to our client’s needs, especially with the changing dynamics in agriculture. We need to be more agile in responding to the shifting demands within the agri-food sector, and Barb’s expertise is going to be a big part of building on that foundation.”

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